LOGO / BRAND STORY

Southland’s regional sports trust now has a new name, Active Southland.


​​​​​​​Established as Sport Southland in 1990 under principles created by the Hillary Commission - now Sport New Zealand - the trust has provided ongoing support to the sport and active recreation sector.

And while the way in which that support is provided has changed over the years, what hasn’t changed is the goal – greater wellbeing for the Southland community.

Over time we have moved away from delivering short term programmes. We believe we can make the most impact with the resources we have by influencing change at all levels so that being active is a natural part of life for all communities in Southland.

The changing needs of the Southland community are driving the changes to the way we look.

We’ve talked extensively to Southlanders of all walks of life and we understand the important role that being active plays in the wellbeing of communities across the region.

Play, active recreation and sport all contribute to better lives and stronger communities.

Active Southland – Te Tākaro Ora O Murihiku – will continue to lead, grow and strengthen the places we spend the most time to make it easier for all Southlanders to be active.

We’ve been doing this for a while now, and we think our new name does a better job of explaining that.​​​​​​​

"Active Southland – Te Takaro Ora O Murihiku – will continue to lead, grow and strengthen the places we spend the most time to make it easier for all Southlanders to be active."

OUR MOTIF

Our new motif also helps us to tell our story. It symbolises the taurapa, or sternpost, of the waka and represents guidance and a stabilising influence. The arrow shape and koru represent forward movement, life, growth and strength.


Forward facing arrow which indicates movement and direction. This shape is also intended to be an abstract NZ with the placement of the koru where it is.


This motif represents Te Whare Tapa Whā and it’s four cornerstones of health Taha tinana (highlighted) Taha wairua Taha whānau Taha hinengaro


The motif can also create a Niho Taniwha pattern. Niho Taniwha can symbolise strength and resilience and is literally woven into our cultural history.